Your social media isn’t just a place to post selfies or product shots—it’s the front door to your brand. Whether you’re a content creator, entrepreneur, or small business, your online presence can either be your biggest asset… or your silent saboteur.
If you’re not getting the engagement, conversions, or recognition you deserve, it might be time for a social media audit—and don’t worry, I’ve got you covered with a step-by-step DIY guide, a list of red flags to watch for, and some powerful tools to help you streamline the process.
🔍 What Is a Social Media Audit?
A social media audit is a deep dive into your digital footprint. It’s where you evaluate what’s working, what’s flopping, and what needs to be fixed to align with your brand, goals, and audience.
Think of it like spring cleaning—but for your content, captions, visuals, and overall strategy.
✅ DIY Social Media Audit Checklist
Take 30–60 minutes to go through this list for each platform you use (Instagram, TikTok, Twitter/X, Facebook, YouTube, LinkedIn, etc.):
Profile Optimization:
☐ Is your profile picture high-quality and on-brand?
☐ Is your bio clear, keyword-rich, and does it include a CTA or link?
☐ Are all links active and pointing to relevant places (like your Stan Store, Linktree, or website)?
☐ Are your usernames and handles consistent across platforms?
Content Review:
☐ Do your last 9 posts visually reflect your brand?
☐ Are you posting a mix of content (educational, entertaining, promotional, personal)?
☐ Are your captions engaging, using relevant hashtags and CTAs?
☐ Are your videos optimized for sound-off viewing (captions, hooks, etc.)?
Engagement:
☐ Are you responding to comments and DMs?
☐ Do you engage with your community through polls, stories, questions, or lives?
☐ Are you collaborating or networking with others in your niche?
Analytics:
☐ What are your top-performing posts—and why did they do well?
☐ Are you growing steadily or stuck at a plateau?
☐ Are you tracking clicks, saves, shares, and conversions?
🚩 Red Flags to Watch Out For
If any of these sound familiar, your social media presence might be hurting your brand:
🚫 Inconsistent branding or voice
🚫 Outdated profile info or broken links
🚫 No clear posting schedule or strategy
🚫 Low engagement with no action taken to improve
🚫 Content that doesn’t align with your business goals
🚫 You’re attracting the wrong audience or no audience at all
🛠 Recommended Tools for Your Audit
Ready to level up? These tools can help you perform and maintain an effective audit:
Notion – Create a social media dashboard to track audits, goals, and content plans
Meta Business Suite – Monitor Facebook and Instagram analytics in one place
Later or Metricool – Schedule posts, check engagement, and track link clicks
Canva – Ensure consistent branding with templates for all platforms
Google Sheets or Airtable – Great for comparing monthly analytics at a glance
Linktree / Stan Store – Optimize your link-in-bio with offers, downloads, and booking forms
📌 Ready for a Deeper Dive?
If this feels overwhelming or you want a second set of expert eyes on your brand, I’ve got two ways to help:
👉 Download the FREE Social Media Audit Template – A plug-and-play checklist version of everything in this post, ready for your next content planning session.
👉 Book a Digital Presence Review – Let Megan Monroe Media take a professional look at your socials and give you a strategy-forward action plan that actually works.
💬 Final Thought
You wouldn’t run your business without checking your bank account—so don’t run your brand without checking your socials.
Audit now, grow smarter later.
